This presents unique challenges, to which social media platforms need to be part of the solution. It has not always been easy to prepare public health messaging that is consistent, easily understood or practical for everyone to apply. ![]() However, during COVID19, the ‘truth’ has not always been clear. Key to managing this is not only identifying, countering and debunking misinformation but also providing unbiased and factually correct information and signposting people towards it. The COVID19 pandemic has unfolded alongside a concurrent ‘infodemic’ – defined by the World Health Organization as an overabundance of information, some accurate, some not, that occurs during an epidemic.
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